Gin Alternatives
One of the highest-intent entry points; links to G&T, martini, and Negroni pages.
Recommended products
These are seeded from the launch workbook and sorted by fit score.
Herbaceous/citrus coastal botanical with simple serve logic.
Secondary botanical gin option for later expansion.
Clean gin-style comparator with zero sugar/calories/preservatives messaging.
Strong juniper/botanical page anchor.
Dry citrus botanical anchor for G&T and simple-soda serves.
Broad fill-in brand once wave 1 is live.
Solid classic gin-style comparator with clear tasting notes.
Simple, dry-leaning celebratory default for broad audiences.
Bright-and-bitter hero bottle with strong brand equity.
Direct G&T / martini / Negroni fit with strong botanical copy.
Simple, familiar, and easy to explain on-page.